By David Johnson, Event Marketing Intern
Studies are showing that young people are starting to move to cities of their choice. Cities that are unique, interesting, and excite them. The days of living in one city all your life are virtually over and younger generations have options for where they want to live. Now that these options of moving are more easily available how will Indianapolis position themselves to be a one-of-a-kind experience?
Calling attention and support to this is the first step. We as consumers need to encourage creativity, uniqueness, locally owned, businesses, and Indy artists.
Private research firm Civic Economics says for every $100 in consumer spending at a national chain retailer, the total economic impact is $13. The same amount spent with a local merchant yields more than three times the local economic impact. “That being said, we as Indy consumers need to make a conscious effort to spend more at local, independently-owned establishments. The impact to our greater Indianapolis economy will be substantial now and into the future.